5 trends in ethical fashion

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Alexander Kasterine

Sarah Ditty at the SOURCE Summit on Friday presented the five main trends in ethical fashion. They are the following:

1.     Transparent business practices

Several retailers are publishing supplier lists e.g. H &M., Patagonia, Nike. A “welcome start but still a lot more that can be done”. She refered to Honest , a company run by Bruno Pieters that markets itself on being “100% transparent in its sourcing”. Two pieces of software are available on the market, Indigenous (a web technology to go “behind the scene”) and Sourcemap an open source, “crowd sourced” technology developed by MIT the first case of social networking used for supply chain management and helps companies to respond to supply chain risk.

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Indigenous: web tool to shed light on fashion supply chains

2.     Take-back schemes

This is currently led in the market by H & M who give consumers money when they bring back…

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